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  <url>
    <loc>https://www.joshualee.ca/globe2go</loc>
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    <lastmod>2020-07-16</lastmod>
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      <image:title>Globe2Go</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1593044750333-Q5Z3RJ77YQFXRSKX85YE/Globe</image:loc>
      <image:title>Globe2Go</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1593044822486-WQWTAA09HJ10N67RBNK2/Sunlife</image:loc>
      <image:title>Globe2Go</image:title>
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    <image:image>
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      <image:title>Globe2Go</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1593044944262-NKKI1RYAB3KBHN1EN1TA/Nationalpostepaper</image:loc>
      <image:title>Globe2Go</image:title>
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      <image:title>Globe2Go</image:title>
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      <image:title>Globe2Go</image:title>
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  <url>
    <loc>https://www.joshualee.ca/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-13</lastmod>
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      <image:title>About</image:title>
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  <url>
    <loc>https://www.joshualee.ca/focus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1592878654318-2N5YMYD35CL9DNNVUMDB/FocusSurveryResults</image:loc>
      <image:title>Focus</image:title>
      <image:caption>Survey results</image:caption>
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    <image:image>
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      <image:title>Focus</image:title>
      <image:caption>While creating the experience map of my persona Ivan, I highlighted a few pain points I addressed in the solution. Relying on others: Ivan has to reach out to his busy network to find crew members Losing valuable time: Ivan has to reach out to several crew members and wait for their responses Uncertainty in team chemistry: Ivan has to hire people who he has never worked</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1592881360859-7GTQ7RRB88WSD7HQEVIP/FocusTask%2BFlow.png</image:loc>
      <image:title>Focus</image:title>
      <image:caption>Task flow for the core functionality of the application.</image:caption>
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    <image:image>
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      <image:title>Focus</image:title>
      <image:caption>LinkedIn endorsements allow users to learn what skills a candidate might have which others have vouched for but because there is no restriction on who can endorse or how many skills can be endorsed, it actually provides very little value.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1592883401438-QOTNAATROG4RIRH1ZN13/Screen+Shot+2020-06-22+at+11.36.25+PM.png</image:loc>
      <image:title>Focus</image:title>
      <image:caption>Airbnb allows users to view a star rating. It creates an extremely easy way for someone to come back and leave a review and provides a qualitative way to compare listings. However, star ratings can be very vague and there may be discrepancies in what people consider different ratings mean.</image:caption>
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    <image:image>
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      <image:title>Focus</image:title>
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    <image:image>
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      <image:title>Focus</image:title>
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    <image:image>
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      <image:title>Focus</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1593660500509-8PJLT6Q5R16426QH06NC/Profile1.png</image:loc>
      <image:title>Focus</image:title>
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    <image:image>
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      <image:title>Focus</image:title>
      <image:caption>Search Results Page</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1592971311141-QWXBEQSES0BQ9AIFCGPQ/Profile.png</image:loc>
      <image:title>Focus</image:title>
      <image:caption>Profile Page</image:caption>
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  <url>
    <loc>https://www.joshualee.ca/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-20</lastmod>
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      <image:title>Home - Auvenir</image:title>
      <image:caption>Ratio Analysis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1595107944460-DLSWAI3GVOIY34B6VTYV/onboardingbanner.jpg</image:loc>
      <image:title>Home</image:title>
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    <image:image>
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      <image:title>Home - Focus</image:title>
      <image:caption>Focus iOS App Concept</image:caption>
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    <image:image>
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      <image:title>Home - Globe2Go</image:title>
      <image:caption>Globe2Go Responsive Web Design</image:caption>
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  </url>
  <url>
    <loc>https://www.joshualee.ca/auvenir-onboarding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1593474784106-7N5FX8AY10YXCPAV4F6U/Onboarding+flowchart.png</image:loc>
      <image:title>Auvenir Onboarding</image:title>
      <image:caption>Initial onboarding flowchart</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1593746734727-CPO0B2GMVMZ5PNO83PVC/lofi</image:loc>
      <image:title>Auvenir Onboarding</image:title>
      <image:caption>Low fidelity designs</image:caption>
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    <image:image>
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      <image:title>Auvenir Onboarding</image:title>
      <image:caption>Proposed landing page after signing up. During this time we would perform an independence check.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1593474736102-RU6R6YR5Y528YFOXWQ79/Auditor+onboarding+flow%402x%282%29.png</image:loc>
      <image:title>Auvenir Onboarding</image:title>
      <image:caption>Final flow for onboarding user to the platform</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshualee.ca/auvenir-ratio-analysis</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1594953149262-KWVY5QSCHOK6881SS5UH/Thematic+analysis+session</image:loc>
      <image:title>Auvenir Ratio Analysis</image:title>
      <image:caption>Different themes that were discovered during analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1594953766781-KPXY2ZWEHCDN3XL47MOK/v1.png</image:loc>
      <image:title>Auvenir Ratio Analysis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1594953784097-YC14BKQNJU43VNPI2764/V2.png</image:loc>
      <image:title>Auvenir Ratio Analysis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1594991043822-QAAPCY2M7OEFINKZ94IY/v3-a.png</image:loc>
      <image:title>Auvenir Ratio Analysis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1594953821426-U8M8B9CIMPMI3NSM4XHR/Ratio+analysis.png</image:loc>
      <image:title>Auvenir Ratio Analysis</image:title>
      <image:caption>Annual view of a ratio</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1594953837716-LHXXSMBMG8L5K3VPCGZ2/Ratio+analysis2.png</image:loc>
      <image:title>Auvenir Ratio Analysis</image:title>
      <image:caption>Month view of a ratio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1594953908725-HS9EGHU9OODQ2Q0QOSYY/number+of+days+sales+in+inventory.png</image:loc>
      <image:title>Auvenir Ratio Analysis</image:title>
      <image:caption>Adding a new ratio</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshualee.ca/movebuddy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/2af438f4-4b58-4297-899e-1a6f4cae5e47/mb-v1.png</image:loc>
      <image:title>MoveBuddy - First Approach</image:title>
      <image:caption>Initial flow would dump users on a page with a bunch of different vendors they could pick from.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/c0a432a4-fbe0-4f47-b705-a8889d85b805/Screenshot+2024-07-12+at+10.38.24%E2%80%AFPM.png</image:loc>
      <image:title>MoveBuddy - Something Didn’t Feel Right</image:title>
      <image:caption>We decided to take a step back and do some more research around our competition and marketplaces in general. We noticed that what we initially mocked was not that different from our competitors in the space. They all offered some sort of aggregation of movers with ways to compare each and while we could launch with this type of approach we didn’t think it provided a unique enough value proposition to really see long term traction and growth.  When looking at marketplace types as a whole we came across the different levels of marketplaces as defined here: https://a16z.com/whats-next-for-marketplace-startups/</image:caption>
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    <image:image>
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      <image:title>MoveBuddy - Our Second Approach</image:title>
      <image:caption>Updated flow would land users on a more curated experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/72e5938a-1b79-4d98-97a4-b38864f9d893/buddy.png</image:loc>
      <image:title>MoveBuddy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/34b2bea8-967b-435a-afac-80a220c96618/mbnew.png</image:loc>
      <image:title>MoveBuddy</image:title>
      <image:caption>We decided to try one more approach where the user would not be the ones picking rather it would be MoveBuddy would be the one finding the mover for them. All the users would need to do is accept the mover/quote for their selected service. Similar to how when you request a ride on uber you only are making a decision based on service level we wanted to try and have the same approach where you would only have to select the type of moving service you would want a quote for. The biggest risk with this approach would be ensuring that the user trusts MoveBuddy’s matchmaking and  that the mover you are being assigned is appropriate.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshualee.ca/medtronic</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
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  </url>
  <url>
    <loc>https://www.joshualee.ca/projects</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1716404254816-V8NDWU4ZT57MAH6NX02H/medtronic.png</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Medtronic</image:caption>
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    <image:image>
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      <image:title>Projects</image:title>
      <image:caption>MoveBuddy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef15e721507197668eac2cd/1594956508764-AI70YQ5IFO4KV0MF0UVG/AuvRatio.jpg</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Auvenir Ratio Analysis</image:caption>
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    <image:image>
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      <image:title>Projects</image:title>
      <image:caption>Auvenir Onboarding</image:caption>
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    <image:image>
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      <image:title>Projects</image:title>
      <image:caption>Focus</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects</image:title>
      <image:caption>Globe2Go</image:caption>
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  </url>
  <url>
    <loc>https://www.joshualee.ca/medtronic-1</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
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