Compass Digital

Homepage Redesign

Redesigned a homepage with near-zero adoption into a three-layer system that shifts operators from reactive firefighting to proactive site management — validated through moderated user testing.

Brim Financial

White Label System & IA Redesign

Reduced client configuration turnaround from 6 weeks to 2 days by building a configurable front end system, while identifying and making the CEO-approved case for a foundational IA redesign before new products shipped.

Medtronic

Insights Platform Redesign

Reduced platform exit rate from 80% to 25% by discovering that users weren't avoiding search because it was bad — years of poor internal tooling had trained them not to trust it.

Movebuddy

0 to 1 Marketplace

Achieved 12.5% funnel completion within three months by abandoning the standard marketplace model entirely — building a managed marketplace where the platform chooses the mover so users don't have to.